Research
Password management may already be a part of a client’s security stack.
That doesn't mean the rest of their identity security is covered.
Consider a professional services firm with 100 employees using a standalone business password manager. Their MSP reviews the current stack and finds an opportunity: replace the existing password manager with HENNGE Identity and HENNGE Password Manager for $3.50 per user each month.
The client keeps password management while adding conditional access and device certificates at a lower base cost.
For the MSP, that leaves room to add margin while still keeping the clients total price competitive.
Before HENNGE
The client already pays for a business password manager.
Depending on the product, publicly listed pricing can range from:
Solution | Public business pricing |
Bitwarden Teams | $4/user/month |
Bitwarden Enterprise | $6/user/month |
Dashlane Password Management | $8/user/month |
1Password Business | $8.99/user/month |
These tools address password management, but the MSP still needs to think about the broader access environment.
For example:
Should remote and office sign-ins follow the same authentication policy?
Should access be allowed from any computer with valid credentials?
Can the MSP require approved devices before users reach company applications?
Adding separate tools to cover those gaps can increase both client cost and stack complexity.
After HENNGE
With HENNGE Identity and HENNGE Password Manager, the client pays:
$3.50 per user/month
That includes password management as part of a broader identity service, alongside controls such as:
Single sign-on
MFA
Conditional access
Device certificates
Access policies based on user, device, and location
The password manager is no longer a standalone expense. It becomes part of a wider identity security service.
What the Cost Difference Looks Like
For a 100-user client, the annual base cost looks like this:
Solution | Monthly cost per user | Annual cost for 100 users |
Bitwarden Teams | $4.00 | $4,800 |
Bitwarden Enterprise | $6.00 | $7,200 |
Dashlane Password Management | $8.00 | $9,600 |
1Password Business | $8.99 | $10,788 |
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Compared with common business password-manager plans, the client could save:
$600/year compared with Bitwarden Teams
$3,000/year compared with Bitwarden Enterprise
$5,400/year compared with Dashlane
$6,588/year compared with 1Password Business
And that comparison only looks at the base software cost.
With HENNGE, the client also gains conditional access and device certificates within the same identity service.conditional access and device certificates within the same identity service.
More Room for the MSP
The $3.50 base price also gives the MSP room to package HENNGE Identity as a managed service.
For example, an MSP could add its own margin for deployment, policy management, support, and ongoing identity services while still keeping the client’s total price below what they may already pay for a standalone password manager.
That turns an existing software expense into an opportunity to offer broader identity security and create recurring revenue at the same time.
The exact margin depends on how the MSP packages and prices the service, but the commercial starting point is simple:
Lower product cost creates room for both client savings and MSP margin.
What This Means for MSPs
A new security service does not always have to mean a new line item on top of everything the client already pays for.
Sometimes the better starting point is to review the current stack.
If a client already pays for password management, an MSP may be able to replace that standalone tool with HENNGE Identity, lower the underlying software cost, and introduce conditional access and device certificates at the same time.
For the client, that can mean lower spend and broader identity coverage.
For the MSP, it creates room to package identity as a recurring managed service.
Learn More About HENNGE
HENNGE helps MSPs manage identity and strengthen access across Microsoft 365, Google Workspace, and hundreds of other cloud services.
With HENNGE Identity and HENNGE Password Manager, MSPs can combine password management, SSO, MFA, conditional access, and device certificates in one identity offering.
Want to see where HENNGE could fit into an existing client stack? Contact our team to review the current setup and pricing.
Interested in offering HENNGE Identity through your managed security services? Learn more about becoming a HENNGE partner.
This article presents an illustrative scenario. Company size, pricing comparisons, savings, and use-case details are examples and do not represent a named customer deployment or verified customer results. Competitor prices are based on publicly listed U.S. business pricing available in October 2026 and may vary by billing term, contract, volume, promotion, or plan. Actual HENNGE partner pricing and resale pricing may also vary.
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